Table of Contents About the Book About the Author Resources Speaking Events Praise for the Book Purchase Built for Use Updates to Book Contact Built for Use author Karen Donoghue

The First Guide to Linking Business Strategy with the Art and Science of the Online User Experience Built for Use makes a strong business case for considering the quality of the user experience as the centerpiece of the total online strategy, and delivers tools and insights necessary to deliver a return on investment for user experience. Beyond the web, Built for Use delivers insights into the planning and developing next-generation user experiences as mobile, transparent and ubiquitous commerce experiences impact the future of customer relationships. Built for Use is required reading for:   Executives involved in Internet strategic planning: Built for Use helps executives formulate a strategic plan for successful user experiences       Managers and Marketers: Built for Use explains how to successfully drive online user experience projects       Experience Design Professionals: Built for Use is a tool for practitioners to educate their clients about user experience practice From the Cover: "The best interface is the absence of one. I am not a user; I am me. It is about time that designers of digital experiences thought hard about why a dog has so much more interface intelligence than any computer. It is about time that senior executives realized that quality of an experience is their business. Said differently, the icing is the cake." --Nicholas Negroponte, Founding Director, MIT Media Laboratory, Author of Being Digital "Design sense, and sensibility, are all-too-rare rare qualities. Karen Donoghue has them innately and in abundance. Her user interface designs have a hallmark simplicity and elegance that belie a lifetime of insight and observation of the real ways that real people relate to complex information technologies. In Built for Use she shifts her incisive design eye from the intimate area of person/machine interfaces to the vast field of business interactions. The result is a lucid look at business interfaces with real products, real services, and real customers." --Michael Hawley, Director of Special Projects, MIT "Read this book if you want to learn why your company may be electronically rude to its customers today and how to avoid it in the future. Karen Donoghue is a thought leader and expert who helps companies evaluate and design user experiences that welcome and engage their customers. Her deep experience, knowledge, and insights are captured in this insightful book. It should be a must-read for every executive, manager, and designer who cares about the relationships their company is developing with its online customers." --Hans Peter Brondmo, Digital Impact Fellow, Author of The Engaged Customer