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"The
best interface is the absence of one. I am not a user; I am me.
It is about time that designers of digital experiences thought hard
about why a dog has so much more interface intelligence than any
computer. It is about time that senior executives realized that
quality of an experience is their business. Said differently, the
icing is the cake."
-- Nicholas Negroponte, Founding Director, MIT Media Laboratory,
Author of Being Digital
"Read
this book if you want to learn why your company may be electronically
rude to its customers today and how to avoid it in the future. Karen
Donoghue is a thought leader and expert who helps companies evaluate
and design user experiences that welcome and engage their customers.
Her deep experience, knowledge, and insights are captured in this
insightful book. It should be a must-read for every executive, manager,
and designer who cares about the relationships their company is
developing with its online customers."
-- Hans Peter Brondmo, Digital Impact Fellow, Author of The
Engaged Customer
"Design
sense, and sensibility, are all-too-rare rare qualities. Karen Donoghue
has them innately and in abundance. Her user interface designs have
a hallmark simplicity and elegance that belie a lifetime of insight
and observation of the real ways that real people relate to complex
information technologies. In Built for Use she shifts her incisive
design eye from the intimate area of person/machine interfaces to
the vast field of business interactions. The result is a lucid look
at business interfaces with real products, real services, and real
customers."
-- Michael Hawley, Director of Special Projects, MIT
"Built for Use wonderfully offers practical advice
with an interdisciplinary approach to crafting optimal online experiences.
Others purporting to be gurus of user experience often singularly
focus on filling site pages to the brim with "content". These "gurus"
miss that plain old white space, at times, can be effective in getting
customers to stop, calmly take in information, and stay a while
-- key to increasing use of services and purchase of products. The
author, Karen Donoghue, clearly "gets it." She reminds us that simply
and clearly presented information mitigitates mental and visual
overload. She also shares some tried-and-true tools successful companies
have used offline for decades that can build online profits. Karen
Donoghue stands far above the crowd of "experts" in presenting concise
strategies that balance user needs, usability, accessibility, business
goals, technology, brand positioning, marketing and design."
-- Anaezi Modu, Senior Vice President, Information Architecture
and Design,
FleetBoston Financial Corporation Internet Strategy and Management
Group
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